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The last decade has seen massive shifts in consumer behavior and preference. Amidst that, modern brands and businesses have to do more than simply conjure an image. They must make an impact. Brands today have a unique opportunity to deliver on that promise—one that lives through modern marketing at the intersection of creativity and effectiveness. Our experts are focused on their pursuit of delivering brand impact for our clients throughout the entire creative process, from strategy to execution.
Cultural Discovery
A brand doesn’t exist in a vacuum. The people that buy into your brand are part of cultures and subcultures that reflect their tastes and habits. We explore the tensions, trends and insights that form today’s cultural fabric and identify ways to effectively weave your brand or business into it.
Brand Experience
A brand doesn’t exist in a vacuum. The people that buy into your brand are part of cultures and subcultures that reflect their tastes and habits. We explore the tensions, trends and insights that form today’s cultural fabric and identify ways to effectively weave your brand or business into it.
Impactful Advertising
A brand doesn’t exist in a vacuum. The people that buy into your brand are part of cultures and subcultures that reflect their tastes and habits. We explore the tensions, trends and insights that form today’s cultural fabric and identify ways to effectively weave your brand or business into it.
Dynamic Content & Context
A brand doesn’t exist in a vacuum. The people that buy into your brand are part of cultures and subcultures that reflect their tastes and habits. We explore the tensions, trends and insights that form today’s cultural fabric and identify ways to effectively weave your brand or business into it.
Brand Strategy
A brand doesn’t exist in a vacuum. The people that buy into your brand are part of cultures and subcultures that reflect their tastes and habits. We explore the tensions, trends and insights that form today’s cultural fabric and identify ways to effectively weave your brand or business into it.
Comms Strategy
A brand doesn’t exist in a vacuum. The people that buy into your brand are part of cultures and subcultures that reflect their tastes and habits. We explore the tensions, trends and insights that form today’s cultural fabric and identify ways to effectively weave your brand or business into it.
AdTEch Data
A brand doesn’t exist in a vacuum. The people that buy into your brand are part of cultures and subcultures that reflect their tastes and habits. We explore the tensions, trends and insights that form today’s cultural fabric and identify ways to effectively weave your brand or business into it.
Brands don’t command attention. They earn it. Through creative storytelling informed by data and fueled by technology, Ogilvy PR & Influence builds brands, protects reputations, and earns attention and influence for our clients. Our experts partner with modern legends, disruptors, and brands to drive value and impact across multiple dimensions in thrilling and unexpected ways. Ogilvy PR builds cultural relevance, delivers behavior-changing ideas, and creates movements…not moments. We do that in a variety of ways, from enhancing corporate reputation and building relevant communications strategies, through influencer marketing initiatives, building out media & newsroom capabilities, and much more.
Cultural Discovery
A brand doesn’t exist in a vacuum. The people that buy into your brand are part of cultures and subcultures that reflect their tastes and habits. We explore the tensions, trends and insights that form today’s cultural fabric and identify ways to effectively weave your brand or business into it.
Brand Experience
A brand doesn’t exist in a vacuum. The people that buy into your brand are part of cultures and subcultures that reflect their tastes and habits. We explore the tensions, trends and insights that form today’s cultural fabric and identify ways to effectively weave your brand or business into it.
Impactful Advertising
A brand doesn’t exist in a vacuum. The people that buy into your brand are part of cultures and subcultures that reflect their tastes and habits. We explore the tensions, trends and insights that form today’s cultural fabric and identify ways to effectively weave your brand or business into it.
Dynamic Content & Context
A brand doesn’t exist in a vacuum. The people that buy into your brand are part of cultures and subcultures that reflect their tastes and habits. We explore the tensions, trends and insights that form today’s cultural fabric and identify ways to effectively weave your brand or business into it.
Brand Strategy
A brand doesn’t exist in a vacuum. The people that buy into your brand are part of cultures and subcultures that reflect their tastes and habits. We explore the tensions, trends and insights that form today’s cultural fabric and identify ways to effectively weave your brand or business into it.
Comms Strategy
A brand doesn’t exist in a vacuum. The people that buy into your brand are part of cultures and subcultures that reflect their tastes and habits. We explore the tensions, trends and insights that form today’s cultural fabric and identify ways to effectively weave your brand or business into it.
AdTEch Data
A brand doesn’t exist in a vacuum. The people that buy into your brand are part of cultures and subcultures that reflect their tastes and habits. We explore the tensions, trends and insights that form today’s cultural fabric and identify ways to effectively weave your brand or business into it.
Your company is successful. But is it a leader? Your brand has a purpose. But is it unique, impactful, and a driver of growth? For over a decade, Ogilvy Consulting has helped clients go beyond surface-level questions and to help them unearth previously hidden paths to success. Ogilvy Consulting puts brand at the core of the business model, and always begins with human insights to solve for every brand and business challenge. We help clients design growth answers for business and brands by unlocking insights for short- and long-term impact — with an unusual combination of rigor and creativity. We do this by through two core areas of focus – Business Transformation and Brand Innovation – and a series of award-winning specialty practices.
Cultural Discovery
A brand doesn’t exist in a vacuum. The people that buy into your brand are part of cultures and subcultures that reflect their tastes and habits. We explore the tensions, trends and insights that form today’s cultural fabric and identify ways to effectively weave your brand or business into it.
Brand Experience
A brand doesn’t exist in a vacuum. The people that buy into your brand are part of cultures and subcultures that reflect their tastes and habits. We explore the tensions, trends and insights that form today’s cultural fabric and identify ways to effectively weave your brand or business into it.
Impactful Advertising
A brand doesn’t exist in a vacuum. The people that buy into your brand are part of cultures and subcultures that reflect their tastes and habits. We explore the tensions, trends and insights that form today’s cultural fabric and identify ways to effectively weave your brand or business into it.
Dynamic Content & Context
A brand doesn’t exist in a vacuum. The people that buy into your brand are part of cultures and subcultures that reflect their tastes and habits. We explore the tensions, trends and insights that form today’s cultural fabric and identify ways to effectively weave your brand or business into it.
Brand Strategy
A brand doesn’t exist in a vacuum. The people that buy into your brand are part of cultures and subcultures that reflect their tastes and habits. We explore the tensions, trends and insights that form today’s cultural fabric and identify ways to effectively weave your brand or business into it.
Comms Strategy
A brand doesn’t exist in a vacuum. The people that buy into your brand are part of cultures and subcultures that reflect their tastes and habits. We explore the tensions, trends and insights that form today’s cultural fabric and identify ways to effectively weave your brand or business into it.
AdTEch Data
A brand doesn’t exist in a vacuum. The people that buy into your brand are part of cultures and subcultures that reflect their tastes and habits. We explore the tensions, trends and insights that form today’s cultural fabric and identify ways to effectively weave your brand or business into it.
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18/03/2025
Discounts. Free shipping. Flash sales. In today’s hyper-competitive market, it feels like every brand is screaming for attention, wielding price as their primary weapon. Some even fall into the trap of FREE. But while these tactics might deliver a short-term sales bump, they’re a losing strategy in the long run –training customers to expect constant deals, eroding profit margins, and ultimately diminishing the perceived value of your brand.
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